The second image would give me the impression that 'Insight' doesn't give a sh*t about the Oil Spill that has devestated several species of wildlife and actually killed people working on the rig when it happened. To assume that 'updates' are a more important distraction to this enormous situation, it takes the piss. You're meant to promote them, not make them look self important. And if I have got the wrong end of the stick and this is not the image you wanted to project, i'm very sorry but I won't be the only one...
I'm extremely upset about it to - the message is supposed to be a mockery of the generation that seems to care more about their updates. the feeling most people are left with is guilt for not talking about it and carrying on with their daily lives. out of sight out of mind. but when its staring you in the face you're like...oh yeah- maybe i should care. anyway, sorry you took it the wrong way, once again - its a shock tactic to raise awareness.
I've been checking it out every single day - and hate that it's going on- but hate even more that a lot of people don't seem to give a shit.
I just don't think it's a good way to present a surf company, who will obviously care about the ocean and the environment and want to preserve it as much as they can. Especially when it's so easy to take things the wrong way, and they are trying to sell a product. Just like that New Form pink Hitler advert sorta backfired!http://cdn.trendhunter.com/phpthumbnails/76634_2_468.jpeg
well to be honest, they already have t-shirts they've sold that say "fuck evolution, lets go to the mall" and i showed my mom - she wasnt impressed - but I show people in the target market and they get it - i surf to and its such a culture shock to come BACK to the city where people are so obsessed with their local bubbles - to shove it down their throat is the point - insight isnt generally bought by people that dont get the sarcasm - either way ive changed it since then, and appreciate the input! I get what you're saying for sure -
It's all constructive criticism I promise! I do like your work and follow your blog, it just shocked me.
:) glad we talked this out - and i appreciate everything you said.